If you live in the United States, my guess is that you have seen the Febreeze commercials that air most of the time, unless you don’t have a television. The clever people at the ad agency for Febreze have decided that in order to get your attention, they must play an obnoxious noise at the beginning of their commercials. To make it extra effective, they make the sound start immediately with the beginning of the ad, so there’s no chance of muting it or turning it to another channel.
Here’s thing, though. These ads have completely turned me off to the Febreze line of products and I have no desire to give them my money. Even if their odor eliminators were the only thing out there on the market, I wouldn’t pay for them. Their ads have made our evenings torture every night for a good year now. The first ad started with a doorbell. It sounds nothing like our doorbell, but Morgan would lose her mind every time it went off. We’d finally get her calmed down, and then it was time for another commercial break and it would start all over again.
It got so bad that Mr. Taleteller started working with her on some distraction and positive reward training in an attempt to let us get back to enjoying our favorite shows. Just as we got to the point where she could calm down from the doorbell sound, they created a new commercial with an obnoxious warning sound that would blare as the ad opened. We went back to Morgan losing her mind.
Now the vicious cycle is starting all over again. Everyone has learned to ignore the warning claxons, they have switched to a new ad with another annoying alarm blaring. These commercials run during nearly every one of our favorite shows. I feel at this point that we have to give up watching television or find or create some kind of technology that automatically mutes the television every time a pause for commercials occurs. Morgan’s ears are way too big for earmuffs.
I know that we cannot be the only people in this boat. Other people out there have to be suffering the way we are. Do the ad people realize that I never hear anything said in their commercials after the invasive and annoying sounds because my dog is literally howling her head off over the noises they use? Do they have any idea about how negatively they have made me and others feel about their product with these commercials? I just have one plea for them, make it stop. Give us peace at home again and let us unwind and relax after a hard day at work. Let us enjoy spending the evenings with our canine companions again and stop invading our lives.
Chances are that the ad makers for Febreze won’t read this or care, but maybe we all just need to start letting them know how their commercials are really affecting us and our opinions of them. I’ll step down off my soap box for now, but this is what’s on my mind at the moment. My guess is that other people feel the same way, or have had other commercials that affected them in a similar way. There has to be some way to change the situation, and I’ll keep looking until I find it.